Nowadays, Hong Kong people get used to share opinions, advice, grievances and recommendations in online communities, discussion boards, blogs and social networks. These groups of critical mass are acting like "focus group" of traditional research analysis without a moderator or facilitator to guide thru them. Therefore the consumer responses are more direct and in-depth and can spread widely in a very short period of time. In the United States, PR companies use them to respond to blog posts, twitter feeds, discussion forums and comments in open social networks. From what we are observing in the industry in Hong Kong, interest is ramping up now because of the new uses in digital PR, user research, business development efforts, cultivating deep relationships by listening, connecting and responding in a way that protects and promotes your brand. CMRS ezBuzz services deliver meaningful consumer insights and real-time market intelligence to help clients apply the power of consumer-generated media (CGM) to their businesses. ezBuzz services give you the tools to understand:
- How consumers feel about your brand, product or service - in their words
- How online conversations can power or deflate your brand
- Specific issues that are being discussed around your company, brand or organization
- Events, trends and issues that may be influencing industry and brand buzz
- How your online and offline marketing campaigns resonate with consumers
- How to leverage word-of-mouth to drive brand credibility, and ultimately - sales
With K-matrix's solid data-mining technology, superb research and CMRS's unrivaled experience in project management and client services, ezBuzz services and solutions uncover and integrate data-driven insights culled from nearly 2 billion threads and we help today's companies, brands and business professionals better understand the influence and impact of CGM on products, issues, reputation and image.
Crisis Management
Even big corporations situating in this digital age, they are very vulnerable to fast-moving online threats with the potential to inflict millions of dollars in damage to brand equity and corporate reputation. Such threats - seen in online forums, blogs, message boards and other social media venues - include safety, legal and customer service issues, postings by disgruntled former employees and fast-spreading rumors.
ezBuzzInstant helps you identify, in near-real-time, potential threats emerging from nearly 2 billion threads. ezBuzzInstant engages your team to evaluate known risks identified either online or through other listening mechanisms and departments in your enterprise, and delivers the warning to you in the method of your choice: e-mail alerts, quick reports and digital feeds, enabling swift response.
CGM Marketing Activities
In the United States, innovative marketing brands have effectively integrated CGM in their marketing campaigns, and analyze influential individuals, groups and publishers in the market in order to measure campaign success. They promote their brands and products by joining the online conversation in an authentic way and extending your customer relations strategy to include this next touch-point. With our data analytics tool - ezBuzzInsight, marketers can improve client satisfaction and brand reputation by deploying solutions with best-practices consulting forengaging successfully in online conversations, analyst identification of intervention opportunities and seamless tracking of customer responses for easy conversation management.
Competitors Benchmarking
Your competitors launched a new product or branding campaign, consumers may discuss your brand online benchmarking with your competitors. Without any planned marketing campaigns, you may want to analyze the immediate impact in this explosive communications channel. ezBuzzInsight can give you a unique view of your brand's health today, over time and relative to your competition.
Call us today at 852-2806-1832 for a live demo of our digital word-of-mouth monitoring platform.
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