Digital Word-of-Mouth (WOM) Marketing is not new. Amway, Avon and MCI's Friends & Family are all great examples from the prehistoric pre-Internet era. What's different now is the ability to efficiently design these programs to meet the needs and interests of micro-segments of consumers. The online community represents millions of conversations on a daily basis. These conversations are among passionate (or at least interested) users who are thinking and dreaming, designing and building a vast array of products and services. Digital WOM enables marketers to tap into these centers of conversation and harness that energy on behalf of the product or service. It's a part digital evangelist, part alternate sales channel.
CGM is having profound impacts on marketing. Given the eroding effectiveness of traditional media, it's logical that marketers would explore CGM as an alternative. We can also provide the solutions of CGM marketing activities in key areas of online communities in Hong Kong in order to increase your website/ sales outlet traffic, increasing lead generation and conversion, effective delivery of marketing messages and introduction & branding of products during the marketing campaign period.
Call us today at 852-2806-1832 and we have a full team of customer service representatives here to assist you in your WOM marketing campaign.
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